Social media giant Facebook is looking to appeal to more small businesses by offering to help get them setup on the network.
Facebook for Business has been designed to encourage more small business owners onto the social networking site who may have been put off in the past. The newly-launched advice pages offer help on setting up profiles on Facebook with relevant details of the business, creating adverts to target people by age and location, and advice on creating deals to entice new customers.
A Facebook spokesperson said: "Facebook allows small businesses to create rich social experiences, build lasting relationships and amplify the most powerful type of marketing – word of mouth.
"We created Facebook.com/business to make it even easier for people to reach these objectives and grow."
Writing on technology website Gigaom, Colleen Taylor said the move by Facebook suggests the company is taking the threat of Google+ seriously.
She said: "Perhaps most importantly, it serves as a nicely timed reminder that unlike Google+, Facebook encourages companies to use its service for company branding."
Facebook launches social media support for firms
Parcel2Go.com
Social media giant Facebook is looking to appeal to more small businesses by offering to help get them setup on the network. Facebook for Business has been designed to encourage more small business owners onto the social networking site who may have ...
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