Sunday, July 24, 2011

The Google+ Debate: Do We Really Need Another Social Network?

While Mark Zuckerberg was the first social-media kingpin to generate some buzz on Google+-- quickly becoming the new service's most popular user -- other entrepreneurs in the space are starting to weigh in on the newest kid on the block. And the question at hand, it seems, is this: With Facebooktopping 750 million users worldwide, Twitter still a scrappy favorite and LinkedIn fresh off a wildly successful IPO, does the world really need another social network?

 It depends who you ask.

Jeff Weiner, the CEO of LinkedIn, which reached 100 million users in March, is among the most skeptical. "Nobody has any free time," he said at a Churchill Club event this week. "Unlike social platforms and TV, which can coexist, you don't see people using Twitter while they're using Facebook, or using Facebook while they're using LinkedIn."

Weiner noted that while people use LinkedIn for work, Facebook for personal life and Twitter for public microblogging, "You introduce Google+, where am I going to spend that next minute or hour of my discretionary time? I have no more time."

It's a question time-strapped, social-savvy business owners are also asking themselves.

However, in a TechCrunch guest post, Myspace founder Tom Anderson had the opposite reaction, writing, "I want to see more distinct networks thrive. I don't think social networking is a zero sum game. I suspect that people believe that social networking is a 'winner take all' endeavor, because they mistakenly assume people 'left MySpace for Facebook.' Facebook didn't kill Myspace; MySpace 'committed suicide' through continual mismanagement ... Anyway, I love using G+ and Facebook."

Although Twitter co-founder Jack Dorsey hasn't made a public statement about his new competition, insiders speculated about whether his recent dismissal of four key product managers was due to their affiliation with the previous Twitter regime, major management problems or the newly heated competition from Google+. Tech blogger Robert Scoble wrote, "Google+ is really showing how bad the product team at Twitter has been doing," adding, "It's criminal how they've ignored things like lists. Google has simply outclassed Twitter on that front and it's a shame because Twitter had such a large lead and could have turned its system into something magical."

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